Groupon Editorial Manual (Scribd) — When introducing something nonsensical (fake history, mixed metaphors), don’t wink at the reader to let them in on the joke. Don’t call it out with quotes, parenthesis, or any other narrative device. Speak your ignorance with total authority. Assert it as fact. This is how you can surprise the reader. If you call out your joke, even in a subtle way, it spoils the surprise. Think of yourself as an objective, confident, albeit totally unqualified and frequently blatantly ignorant voice speaking at a panel you shouldn’t have been invited to. It’s interesting to see a quirky voice encoded in rules. Corporates obviously need this, to scale and to ensure consistency between staff, whereas in startups it emerges through the unique gifts and circumstance of employees (think Flickr’s Friendly Hipster voice). (via Brady Forrest on Twitter)
Deloitte Corporate gTLD (Slideshare) — Deloitte one of the early bidders to buy their own top-level domain as a branding move. The application fee alone is $185,000.
PS3 Code-signing Key Broken — the private keys giving Sony a monopoly on distributing games for the PS3 have been broken. Claimed to be to let Linux run on the boxes, rather than pirated games. Remains to be seen whether the experience of the PS3 user will become richer for the lack of Sony gatekeeping. There’s even a key generator now. (via Hacker News)
The growing role of software architects: “Architecture has become much more interesting now because it’s become more encompassing," says Neal Ford, software architect and meme wrangler at ThoughtWorks.