This tweet from @jamesrbuk (James Ball) caught my eye: “Average age of @guardian Facebook audience is 29. Website is 37, print paper 44. Amazing channel effect, really. #newsrw”
I’ve been thinking for some time how the web is “legacy” software, and that so many media companies just getting on the web are already behind the curve. This tweet says it all.
Or almost all. Because of course, the web isn’t just one thing. At Vidcon a couple of weeks ago, I was struck by the remark of one panelist, a young YouTube video star, advising his peers to get a Facebook page as well as their YouTube channel: “The audience there is older, and more male, but it’s still worthwhile….”
So even though YouTube is older than Facebook, the audience is younger…
It’s a wonderful, evolving media landscape these days. So much change, so much opportunity!