## Augmenting Unstructured Data

### OSCON 2013 Speaker Series

Our world is filled with unstructured data. By some estimates, it’s as high as 80% of all data.

Unstructured data is data that isn’t in a specific format. It isn’t separated by a delimiter that you could split on and get all of the individual pieces of data. Most often, this data comes directly from humans. Human generated data isn’t the best kind to place in a relational database and run queries on. You’d need to run some algorithms on unstructured data to gain any insight.

## Play-by-Play

Advanced NFL Stats was kind enough to open up their play-by-play data for NFL games from 2002 to 2012. This dataset consisted of both structured and unstructured data. Here is a sample line showing a single play in the dataset:

This line is comma separated and has various queryable elements. For example, we could query on the teams playing and the scores. We couldn’t query on the unstructured portion, specifically:

There are many more insights that can be gleaned from this portion. For example, we can see that San Francisco’s quarterback, Colin Kaepernick, passed the ball to the wide receiver, Michael Crabtree. He was tackled by Charles Tillman. Michael Crabtree caught the ball at the 25 yard line, gained 1 yard. After catching the ball, he didn’t make any forward progress or yards after catch (“0-yds YAC“).

Writing a synopsis like that is easy for me as a human. I’ve spent my life working with language and trying to comprehend the meaning. It’s not as easy for a computer. We have to use various methods to extract the information from unstructured data like this. These can vary dramatically in complexity; some use simple string lookups or contains and others use natural language processing.

Parsing would be easy if all of the plays looked like the one above, but they don’t. Each play has a little bit different formatting and varies in the amount of data. The general format is different for each type of play: run, pass, punt, etc. Each type of play needs to be treated a little differently. Also, each person writing the play description will be a little different from the others.

## Augmenting Data

As I showed in the synopsis of the play, one can get some interesting insight out of the structured and unstructured data. However, we’re still limited in what we can do and the kinds of queries we can write.

I had a conversation with a Canadian about American Football and the effects of the weather. I was talking about how the NFL now favors domed locations to take weather out as a variable for the Superbowl or NFL championship. With the play-by-play dataset, I couldn’t write a query to tell me the effects of weather one way or another. The data simply doesn’t exist in the dataset.

The physical location and date of the game is captured in the play-by-play. We can see that in the first portion “20121119_CHI@SF“. Here, Chicago is playing at San Francisco on 2012-11-19. There are other datasets that could enable us to augment our play-by-play. These datasets would give us the physical location of the stadium where the game was played (the team’s name doesn’t mean that their stadium is in that city). The dataset for stadiums is a relatively small one. This dataset also shows if the stadium is domed and the ambient temperature is a non-issue.