Data-driven publishing is the future

Data-driven publishing is the future

James Levy explains how publishers can use the Hiptype platform to make smarter publishing decisions.

As our industry shifts from print to ebooks we’re discovering a wealth of new data to study. Retailers hold most of the cards for this data, but a startup named Hiptype is looking to change that. In the interview below, Hiptype’s president and CEO James Levy (@jamtoday) talks about how their platform works and how it can…
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Where are the apps for ereaders?

Developers and ereader vendors are missing an app opportunity

I read on my GlowLight NOOK much more frequently than I read on my Asus Transformer tablet. I’d say there’s at least a 10:1 differential, so for every hour I read on my tablet I read at least 10 hours on my Glowlight Nook. I’ll bet I’m not alone and people who own both an E Ink…
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The agency model’s impact on ebook pricing

The agency model’s impact on ebook pricing

Literary agent Simon Lipskar explains why the DOJ got it all wrong

The agency model has played a key role in ebook pricing models, and the DOJ’s recent ruling has generated a large number of responses from the community. One of the more interesting ones was from Simon Lipskar, President of the Writers House literary agency. I invited Lipskar to participate in a TOC podcast interview so he…
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New life for used ebooks

Old ebooks and clever thinking can create new opportunities for publishers.

This post originally appeared on Joe Wikert’s Publishing 2020 Blog (“The Used Ebook Opportunity“). This version has been lightly edited. I’ve got quite a few ebooks in two different accounts that I’ve read and will never read again. I’ll bet you do, too….
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The value of free

The value of free

Allen Lau on how Wattpad leverages free content.

This post is part of the TOC podcast series. You can also subscribe to the free TOC podcast through iTunes. We’ve been talking about pricing in July, and how could the conversation be complete without coverage of the free content model? Wattpad is a fairly new company that’s built completely upon free content. In the following…
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Pricing lessons learned from a publishing startup

Pricing lessons learned from a publishing startup

Rafiq Ahmed talks pricing strategies for Demibooks' Composer platform.

In this TOC podcast, Demibooks CEO and co-founder Rafiq Ahmed talks about challenges in the ebook tools space and how his startup is handling pricing.

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Amazon as friend and foe

Amazon as friend and foe

Clint Greenleaf on the challenges of working with and competing against Amazon.

In this TOC podcast, Greenleaf Book Group founder and CEO Clint Greenleaf shares a unique perspective on working with and competing against Amazon. He also addresses the DOJ lawsuit and offers thoughts on the future of ereaders.

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Direct sales should be a publisher priority

Direct sales should be a publisher priority

Bob Pritchett on how and why he built his company around a direct sales channel.

In this TOC podcast, Logos Bible Software president & CEO Bob Pritchett talks about the importance of customer engagement, building direct sales channels, and how to beat Amazon.

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"Lightweight" DRM isn't the answer

O'Reilly responds to the IDPF's request for comments on a new form of DRM.

In this open letter to the IDPF's Executive Director, Bill McCoy, O'Reilly GM & Publisher Joe Wikert explains why a DRM-free approach is far better than any "lightweight" DRM option.

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Depth and immersion give static print images new digital life

Depth and immersion give static print images new digital life

Laura Maaske on creating captivating digital imagery.

In this TOC podcast, medical illustrator Laura Maaske talks about creating digital imagery, the move from print to digital, and how publishers need to adjust their thinking.

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