Data-driven publishing is the future
James Levy explains how publishers can use the Hiptype platform to make smarter publishing decisions.
Where are the apps for ereaders?
Developers and ereader vendors are missing an app opportunity
The agency model’s impact on ebook pricing
Literary agent Simon Lipskar explains why the DOJ got it all wrong
New life for used ebooks
Old ebooks and clever thinking can create new opportunities for publishers.
The value of free
Allen Lau on how Wattpad leverages free content.
Pricing lessons learned from a publishing startup
Rafiq Ahmed talks pricing strategies for Demibooks' Composer platform.
In this TOC podcast, Demibooks CEO and co-founder Rafiq Ahmed talks about challenges in the ebook tools space and how his startup is handling pricing.
Amazon as friend and foe
Clint Greenleaf on the challenges of working with and competing against Amazon.
In this TOC podcast, Greenleaf Book Group founder and CEO Clint Greenleaf shares a unique perspective on working with and competing against Amazon. He also addresses the DOJ lawsuit and offers thoughts on the future of ereaders.
Direct sales should be a publisher priority
Bob Pritchett on how and why he built his company around a direct sales channel.
In this TOC podcast, Logos Bible Software president & CEO Bob Pritchett talks about the importance of customer engagement, building direct sales channels, and how to beat Amazon.
"Lightweight" DRM isn't the answer
O'Reilly responds to the IDPF's request for comments on a new form of DRM.
In this open letter to the IDPF's Executive Director, Bill McCoy, O'Reilly GM & Publisher Joe Wikert explains why a DRM-free approach is far better than any "lightweight" DRM option.
Depth and immersion give static print images new digital life
Laura Maaske on creating captivating digital imagery.
In this TOC podcast, medical illustrator Laura Maaske talks about creating digital imagery, the move from print to digital, and how publishers need to adjust their thinking.
