Mike Barlow

Mike Barlow is an award-winning journalist and writer. He is coauthor of The Executive's Guide to Enterprise Social Media Strategy (Wiley, 2011) and Partnering with the CIO (Wiley, 2007). Mike has written articles and white papers on marketing strategy, marketing automation, customer intelligence, business performance management, collaborative social networking, cloud computing, and big data analytics.

Big data vs. big reality

It's not the data itself but what you do with it that counts.

This post originally appeared on Cumulus Partners. It’s republished with permission. Quentin Hardy’s recent post in the Bits blog of The New York Times touched on the gap between representation and reality that is a core element of practically every human enterprise. His post is titled “Why Big Data is Not Truth,” and I recommend it for anyone…
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