Ron Miller is a freelance technology journalist, blogger, FierceContentManagement editor and Contributing Editor at EContent Magazine where he writes the Media Redux column. He also blogs regularly for Internet Evolution and TechTarget where he writes the View from Above blog. He co-founded socmedianews.com (originally socmedia101.com) in 2009. You can learn more by visiting his blog, by Ron Miller.
IBM's Marie Wallace on the unrealized potential of social data.
As social media websites gather ever-growing data stores, they might be better served by finding ways to make profitable use of that data instead serving ads as their chief means of raising revenue. While the data might give them the information they need to serve more targeted ads — although in my experience they still have a ways to…
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