ENTRIES TAGGED "authors"

Amazon, ebooks and advertising

Amazon, ebooks and advertising

Amazon's adoption of ad-supported ebooks is shifting from possible to likely.

Amazon already sells ads on the Kindle. Joe Wikert explains why ad-supported ebooks are a logical next step for the company.

Comments: 6
The reinvention of the bookseller

The reinvention of the bookseller

Coffee shops were game changers for bookstores in the '90s. What's next?

Once booksellers accept the reality they can no longer just sell books, they can begin evolving into something dynamic and unique.

Comments: 2
Think of it like a political campaign: Baratunde Thurston's book marketing

Think of it like a political campaign: Baratunde Thurston's book marketing

Inside the promotion of "How To Be Black."

Make it easy for people to help you — that’s a simple but oft-overlooked concept that author Baratunde Thurston says is essential to book marketing. He shares additional marketing tips and tools in this interview.

Comments: 4
State of the Computer Book Market, part 5: Wrap-Up and Digital

State of the Computer Book Market, part 5: Wrap-Up and Digital

A look at top tech authors, the growth of ebooks and the effect of direct distribution.

The fifth and final post in the 2011 "State of the Computer Book Market" report examines digital content purchase patterns and e-distribution channels.

Comments: 3
Top stories: January 23-27, 2012

Top stories: January 23-27, 2012

Finding the real pirates, Microsoft's plan for Hadoop and big data, and thoughts on a theoretical Amazon store.

This week on O'Reilly: Mike Loukides offered a different take on the piracy debates, Edd Dumbill looked at Microsoft's Hadoop-driven plan for big data, and we learned why Amazon retail stores aren't out of the question.

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Top Stories: January 9-14, 2012

Top Stories: January 9-14, 2012

Big data explained and exploited (in a good way), the goals of a chief innovation officer, and why it's a good time for publishing startups.

This week on O'Reilly: Edd Dumbill explained what big data means and how organizations can put it to use, Maryland's first chief innovation officer discussed his job and his goals, and Justo Hidalgo offered three reasons why it's a good time to be a publishing startup.

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A venture into self-publishing

A venture into self-publishing

Scott Berkun on his experiences from both sides of the publishing fence.

Scott Berkun turned to self-publishing with his latest book, "Mindfire." In this TOC podcast, Berkun discusses the experience and says the biggest surprise was the required PR effort. He also says traditional and self-publishing don't need to be polarized options, for authors or for publishers and editors.

Comments: 2
Quid pro quo will define the author-publisher relationship

Quid pro quo will define the author-publisher relationship

Peter Meyers on HTML5, ebook formats and the evolution of publishers and authors.

In this video interview, author and digital book producer Peter Meyers addresses the state of ebooks and book apps and weighs in on the changing relationship between authors and publishers.

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Publishing News: One publishing experiment ends, another begins

Publishing News: One publishing experiment ends, another begins

Seth Godin ends The Domino Project, Marc Herman blazes a journalism trail, and authors get personal on tour.

The Domino Project published its final book. Elsewhere, Marc Herman took his long-form journalism straight to a Kindle Single and the WSJ looked at the changing roles of authors on book tours.

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Top Stories: October 31-November 4, 2011

Top Stories: October 31-November 4, 2011

An author turns to automation, a look at privacy in the age of big data, and a simple rule for data ethics.

This week on O'Reilly: Former author Robbie Allen explained his shift to software-generated writing, Terence Craig said transparency is the best way to handle digital privacy, and we learned how a simple question can keep data companies honest.

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