"authors" entries
Amazon, ebooks and advertising
Amazon's adoption of ad-supported ebooks is shifting from possible to likely.
Amazon already sells ads on the Kindle. Joe Wikert explains why ad-supported ebooks are a logical next step for the company.
The reinvention of the bookseller
Coffee shops were game changers for bookstores in the '90s. What's next?
Once booksellers accept the reality they can no longer just sell books, they can begin evolving into something dynamic and unique.
Think of it like a political campaign: Baratunde Thurston's book marketing
Inside the promotion of "How To Be Black."
Make it easy for people to help you — that’s a simple but oft-overlooked concept that author Baratunde Thurston says is essential to book marketing. He shares additional marketing tips and tools in this interview.
State of the Computer Book Market, part 5: Wrap-Up and Digital
A look at top tech authors, the growth of ebooks and the effect of direct distribution.
The fifth and final post in the 2011 "State of the Computer Book Market" report examines digital content purchase patterns and e-distribution channels.
A venture into self-publishing
Scott Berkun on his experiences from both sides of the publishing fence.
Scott Berkun turned to self-publishing with his latest book, "Mindfire." In this TOC podcast, Berkun discusses the experience and says the biggest surprise was the required PR effort. He also says traditional and self-publishing don't need to be polarized options, for authors or for publishers and editors.
Quid pro quo will define the author-publisher relationship
Peter Meyers on HTML5, ebook formats and the evolution of publishers and authors.
In this video interview, author and digital book producer Peter Meyers addresses the state of ebooks and book apps and weighs in on the changing relationship between authors and publishers.
Publishing News: One publishing experiment ends, another begins
Seth Godin ends The Domino Project, Marc Herman blazes a journalism trail, and authors get personal on tour.
The Domino Project published its final book. Elsewhere, Marc Herman took his long-form journalism straight to a Kindle Single and the WSJ looked at the changing roles of authors on book tours.