- Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment (PDF) — We ﬁnd that new and infrequent users are positively inﬂuenced by ads but that existing loyal users whose purchasing behavior is not inﬂuenced by paid search account for most of the advertising expenses, resulting in average returns that are negative. We discuss substitution to other channels and implications for advertising decisions in large ﬁrms. eBay-commissioned research, so salt to taste. (via Guardian)
- Google’s Help for Hacked Webmasters — what it says.
- 14 Lousy Web Design Trends Making a Comeback Thanks to HTML 5 — “mystery meat icons” a pet bugbear of mine.
- The Human Microbiome 101 (SlideShare) — SciFoo alum Jonathan Eisen’s talk. Informative, but super-notable for “complexity is astonishing, massive risk for false positive associations”. Remember this the next time your Big Data Scientist (aka kid with R) tells you one surprising variable predicts 66% of anything. I wish I had the audio from this talk!
ENTRIES TAGGED "Google"
How can we commit to Google's platform when its services flicker in and out of existence?
Search Ads Meh, Hacked Website Help, Web Design Sins, and Lazy Correlations
Visa looks to make allies with new program; PayPal Here heads to Europe; and showrooming, Google disrupt retail.
Google's stores, Best Buy's online price match, Amazon's retail domination strategies, and Square's Business in a Box.
Data Jurisdiction, TimBL Frowns, Google Transparency, and Secure Tools
- FISA Amendment Hits Non-Citizens — FISAAA essentially makes it lawful for the US to conduct purely political surveillance on foreigners’ data accessible in US Cloud providers. [...] [A] US judiciary subcommittee on FISAAA in 2008 stated that the Fourth Amendment has no relevance to non-US persons. Americans, think about how you’d feel keeping your email, CRM, accounts, and presentations on Russian or Chinese servers given the trust you have in those regimes. That’s how the rest of the world feels about American-provided services. Which jurisdiction isn’t constantly into invasive snooping, yet still has great bandwidth?
- Tim Berners-Lee Opposes Government Snooping — “The whole thing seems to me fraught with massive dangers and I don’t think it’s a good idea,” he said in reply to a question about the Australian government’s data retention plan.
- Google’s Approach to Government Requests for Information (Google Blog) — they’ve raised the dialogue about civil liberties by being so open about the requests for information they receive. Telcos and banks still regard these requests as a dirty secret that can’t be talked about, whereas Google gets headlines in NPR and CBS for it.
- Open Internet Tools Project — supports and incubates a collection of free and open source projects that enable anonymous, secure, reliable, and unrestricted communication on the Internet. Its goal is to enable people to talk directly to each other without being censored, surveilled or restricted.
Google's Autonomous Cars, DIY BioPrinter, Forms Validation, and Machine Learning Workflow
- Google’s Driverless Car is Worth Trillions (Forbes) — Much of the reporting about Google’s driverless car has mistakenly focused on its science-fiction feel. [...] In fact, the driverless car has broad implications for society, for the economy and for individual businesses. Just in the U.S., the car puts up for grab some $2 trillion a year in revenue and even more market cap. It creates business opportunities that dwarf Google’s current search-based business and unleashes existential challenges to market leaders across numerous industries, including car makers, auto insurers, energy companies and others that share in car-related revenue.
- DIY BioPrinter (Instructables) — Think of it as 3D printing, but with squishier ingredients! How to piggyback on inkjet printer technology to print with your own biomaterials. It’s an exciting time for biohackery: FOO Ewan Birney is kicking ass and taking names, he was just involved in a project storing and retrieving data from DNA.
- ADAMS — open sourced workflow tool for machine learning, from the excellent people at Waikato who brought you WEKA. ADAMS = Advanced Data mining And Machine learning System.
Tasty Drones, Faux Reform, Trippy In-Flight Entertainment, and Money for Enviro-Drones
- Burrito Bomber — drone that delivers burritos. (via BoingBoing)
- Copyright Hardliners Adopt the Language of Reform — Sadly, in the end, Barnier’s “copyright fit for the Internet age” looks depressingly like the current, dysfunctional version: one based on a non-existent scarcity, on treating the public as passive consumers, and on pursuing unachievable enforcement goals with ever-harsher punishments.
- Mars and Sleep in Air New Zealand Flights (Idealog) — Air New Zealand in-flight entertainment to include advertisements for Martian timeshares and relaxing music set to a slow continuous shot along a New Zealand country road. Beats the hell out of the Nashville Top 20 channel and that gloaty “still many more hours to go!” map.
- Google Drones Target Poachers (World Wildlife Fund) — that’s not the real message of this piece, announcing Google has given a $5M grant to WWF to use technology to protect animals, but that’s the vision I have. I look forward to being able to switch on the reticule on Google Savannah View and smoke a few poachers straight from my phone’s maps app.