- The Dark Market for Personal Data (NYTimes) — can buy lists of victims of sexual assault, of impulse buyers, of people with sexually transmitted disease, etc. The cost of a false-positive when those lists are used for marketing is less than the cost of false-positive when banks use the lists to decide whether you’re a credit risk. The lists fall between the cracks in privacy legislation; essentially, the compilation and use of lists of people are unregulated territory.
- 7 Principles of Rich Web Applications — “rich web applications” sounds like 2007 wants its ideas back, but the content is modern and useful. Predict behaviour for negative latency.
- Collaborative Filtering at LinkedIn (PDF) — This paper presents LinkedIn’s horizontal collaborative filtering infrastructure, known as browsemaps. Great lessons learned, including context and presentation of browsemaps or any recommendation is paramount for a truly relevant user experience. That is, design and presentation represents the largest ROI, with data engineering being a second, and algorithms last. (via Greg Linden)
"machine learning" entries
Solutions to a number of problems must be found to unlock PAPI value.
In November, the first International Conference on Predictive APIs and Apps will take place in Barcelona, just ahead of Strata Barcelona. This event will bring together those who are building intelligent web services (sometimes called Machine Learning as a Service) with those who would like to use these services to build predictive apps, which, as defined by Forrester, deliver “the right functionality and content at the right time, for the right person, by continuously learning about them and predicting what they’ll need.”
This is a very exciting area. Machine learning of various sorts is revolutionizing many areas of business, and predictive services like the ones at the center of predictive APIs (PAPIs) have the potential to bring these capabilities to an even wider range of applications. I co-founded one of the first companies in this space (acquired by Salesforce in 2012), and I remain optimistic about the future of these efforts. But the field as a whole faces a number of challenges, for which the answers are neither easy nor obvious, that must be addressed before this value can be unlocked.
In the remainder of this post, I’ll enumerate what I see as the most pressing issues. I hope that the speakers and attendees at PAPIs will keep these in mind as they map out the road ahead. Read more…