How Snapchat Built a Business by Confusing Olds (Bloomberg) — Advertisers don’t have a lot of good options to reach under-30s. The audiences of CBS, NBC, and ABC are, on average, in their 50s. Cable networks such as CNN and Fox News have it worse, with median viewerships near or past Social Security age. MTV’s median viewers are in their early 20s, but ratings have dropped in recent years. Marketers are understandably anxious, and Spiegel and his deputies have capitalized on those anxieties brilliantly by charging hundreds of thousands of dollars when Snapchat introduces an ad product.
Tracking Voters — On the night of the Iowa caucus, Dstillery flagged all the [ad network-mediated ad] auctions that took place on phones in latitudes and longitudes near caucus locations. It wound up spotting 16,000 devices on caucus night, as those people had granted location privileges to the apps or devices that served them ads. It captured those mobile ID’s and then looked up the characteristics associated with those IDs in order to make observations about the kind of people that went to Republican caucus locations (young parents) versus Democrat caucus locations. It drilled down further (e.g., ‘people who like NASCAR voted for Trump and Clinton’) by looking at which candidate won at a particular caucus location.
CorpDev Translation — “We’ll continue to follow your progress.” Translation: We’ll reach back out when we see you haven’t raised more money and you are probably more desperate because of your shorter runway.
8i Take Immersive Tech to Sundance — 8i’s technology lets filmmakers capture entire performances with off-the-shelf cameras and then place them in pre-existing environments, creating a fully navigable 3-D VR movie that’s far more immersive than the 360-degree videos most have seen.
Access Denied (The Awl) — media had power because they had an audience, but social media gives celebrities, sports people, and politicians a bigger audience than media outlets. So, the media outlets aren’t needed, and consequently, they’re losing “access.” A reporter that depends on access to a compelling subject is by definition a reporter compromised. A publication that depends on cooperation from the world that it specializes in is likewise giving up something in terms of its ability to tell the truth about it. And nearly the entire media as it exists today is built around these negotiations.
Stockfighter — a series of free, fun programming challenges […] suitable for programmers at all experience levels.
Security and the Linux Kernel (WaPo) — the question is not “can the WaPo write intelligently about the Linux kernel and security?” (answer, by the way, is “yes”) but rather “why is the WaPo writing about Linux kernel and security?” Ladies and gentlemen, start your conspiracy engines.
TPP Might Prevent Governments from Auditing Source Code (Wired) — Article 14.17 of proposal, published at last today after years of secret negotiations, says: “No Party shall require the transfer of, or access to, source code of software owned by a person of another Party, as a condition for the import, distribution, sale or use of such software, or of products containing such software, in its territory.” The proposal includes an exception for critical infrastructure, but it’s not clear whether software involved in life or death situations, such as cars, airplanes, or medical devices would be included. One of many “what the heck does this mean for us?” analyses coming out. I’m waiting a few days until the analyses shake out before I get anything in a tangle.
Uber Would Like to Buy Your Robotics Department (NY Times) — ‘‘If you’re well versed in the area of robotics right now and you’re not working on self-driving cars, you’re either an idiot or you have more of a passion for something else,’’ says Jerry Pratt, head of a robotics team in Pensacola that worked on a humanoid robot that beat Carnegie Mellon’s CHIMP in this year’s contest. ‘‘It’s a multibillion- if not trillion-dollar industry.’’
What the Heck is Angela Ahrendts Doing at Apple? (Fortune) — Apple has always intended for each of them to be a community center; now Cook and Ahrendts want them to be the community center. That means expanding from serving existing and potential customers to, say, creating opportunities for underserved minorities and women. “In my mind,” Ahrendts says, store leaders “are the mayors of their community.”
Computer Science Courses that Don’t Exist, But Should (James Hague) — CSCI 3300: Classical Software Studies. Discuss and dissect historically significant products, including VisiCalc, AppleWorks, Robot Odyssey, Zork, and MacPaint. Emphases are on user interface and creativity fostered by hardware limitations.
Soul-Searching in TV Land Over the Challenges of a New Golden Age (NY Times) — The number of scripted shows produced by networks, cable networks and online services ballooned to 371 last year, according to statistics compiled by FX. Mr. Landgraf believes that figure will pass 400 this year, which would nearly double the 211 shows made in 2009. […] predicted that the number of shows would slowly return to about 325 over the next few years, in large part because scripted television is expensive.
MQTT — IoT connectivity protocol designed as an extremely lightweight publish/subscribe messaging transport. It is useful for connections with remote locations where a small code footprint is required and/or network bandwidth is at a premium.
Camp for Apple II Fanatics — “I invested a lot of time and knowledge into the Apple II, to the point where I really understood all of what the system is doing. All 64K of memory and what’s happening in RAM and ROM, the firmware the programs are using when they run on the Apple II,” he said. “With today’s machines, you get farther away from the metal the thing’s running on. Things change so fast, your phone is a million times more powerful than the Apple II was, but you can’t do things on the metal.” The micros were invented by the people who built and ran the minis and mainframes of old, and gave people the same insight. Tablets and mobiles were invented by the people who built and ran micros, and took away that same insight.
Tinder and Hook-Up Culture (Vanity Fair) — “There have been two major transitions” in heterosexual mating “in the last four million years,” he says. “The first was around 10,000 to 15,000 years ago, in the agricultural revolution, when we became less migratory and more settled,” leading to the establishment of marriage as a cultural contract. “And the second major transition is with the rise of the Internet.”
Networks Increasing Ad Stuffing — TV audiences (as determined by Nielsen C3 measurements: TV watched both live and three days after the show was first aired on catch-up services) are down 9% year on year, yet ad loads on some networks are up as much as 10% on last year. The dinosaurs are hungry.
Open the Music Industry’s Black Box (NYT) — David Byrne talks about the opacity of financials of streaming and online music services (including/especially YouTube). Caught my eye: The labels also get money from three other sources, all of which are hidden from artists: They get advances from the streaming services, catalog service payments for old songs, and equity in the streaming services themselves. (via BoingBoing)
Deloitte Changing Performance Reviews (HBR) — “Although it is implicitly assumed that the ratings measure the performance of the ratee, most of what is being measured by the ratings is the unique rating tendencies of the rater. Thus, ratings reveal more about the rater than they do about the ratee.”