ENTRIES TAGGED "self publishing"

Publishing News: Self-publishing to be the option of first resort?

Publishing News: Self-publishing to be the option of first resort?

Mark Coker talks publishing disruption, the DOJ gets snippy, Robin Sloan programs a book review, and NFC gets a dispenser.

Here are a few stories that caught my attention this week in the publishing space.

Self-publishing disruption

Suw Charman-Anderson at Forbes began running an interview series with Smashwords’ founder Mark Coker this week. The first in the series addressed the disruption of self-publishing in the traditional publishing world. Coker says the traditional publishing model is going to be turned upsidedown, that “self-publishing is going from the option of last resort to the option of first resort.” He notes that self-publishing often has had an associated stigma while traditional publishing has not, but says “over next few years we’re going to see that reverse.”

Coker also argues the disruption to traditional publishing isn’t only going to come from outside the traditional ecosystem:

“We’re also going to see a mass defection of some of the best traditionally published authors. This has already started to happen among primarily mid-list authors, who do reasonably well and then their books go out of print. A lot of those authors are republishing their back catalogues as self-published ebooks, and they are earning more money, enjoying more creative freedom, and having more fun than they did working under the thumb of traditional publishers.”

The disruption is becoming apparent in the sales of indie books, Coker says. He points out that “if you look at the top sellers on Barnes & Noble or Amazon, indie authors are appearing more frequently in their bestseller lists. They’re starting to dominate and take significant sales away from traditional publishers.”

In the second part of the interview series, Charman-Anderson talks with Coker about marketing. He says that “marketing is not as important as people think it is” and that writing a high-quality book is “the best marketing an author can do.” He notes that marketing is important for building a platform, but argues that investment in quality trumps investment in promotion:

“If you’re getting ready to release your book and you have $3,000 burning a hole in your pocket, and you can either invest that in a marketing campaign or editing, I’d say invest it in editing. It’s all about writing a book that sells itself.”

Both series installments are well worth the read and can be found here and here. Charman-Anderson writes that the next interview in the series with Coker will address book pricing and length.
Read more…

Comments: 2
Publishing News: Stats from Amazon's KDP Select program might require a decoder ring

Publishing News: Stats from Amazon's KDP Select program might require a decoder ring

Amazon released KDP Select stats, self-publishers shared publishing tips and the digital rights quagmire continued.

This week in publishing, authors may or may not be making bank on KDP Select, budding self-publishers got insight from experts and the murky digital rights issue raged on.

Comment
Top Stories: January 9-14, 2012

Top Stories: January 9-14, 2012

Big data explained and exploited (in a good way), the goals of a chief innovation officer, and why it's a good time for publishing startups.

This week on O'Reilly: Edd Dumbill explained what big data means and how organizations can put it to use, Maryland's first chief innovation officer discussed his job and his goals, and Justo Hidalgo offered three reasons why it's a good time to be a publishing startup.

Comment
A venture into self-publishing

A venture into self-publishing

Scott Berkun on his experiences from both sides of the publishing fence.

Scott Berkun turned to self-publishing with his latest book, "Mindfire." In this TOC podcast, Berkun discusses the experience and says the biggest surprise was the required PR effort. He also says traditional and self-publishing don't need to be polarized options, for authors or for publishers and editors.

Comments: 2
Traditional vs self-publishing: Neither is the perfect solution

Traditional vs self-publishing: Neither is the perfect solution

Dan Gillmor offers an author's perspective on choosing how to publish.

In this video podcast, author Dan Gillmor talks about the pros and cons of traditional publishing versus self-publishing.

Comment: 1
Five things we learned about publishing in 2011

Five things we learned about publishing in 2011

Lessons from Amazon, self-publishing, ereading studies, HTML5 and DRM.

It was a busy and sometimes bruising year for publishing as the industry continued its digital transformation. Here, we take a look at five of the biggest lessons from 2011.

Comments: 10
Not a self-publisher, far from a traditional publisher

Not a self-publisher, far from a traditional publisher

Jesse Potash on how he's approaching the publishing model differently with Pubslush Press.

In this podcast, Jesse Potash, founder of Pubslush Press, talks about how his company differs from self-publishing platforms — and from Kickstarter — and how he’s using it to help eradicate global illiteracy.

Comment: 1
Publishing News: Google gets local with Zagat

Publishing News: Google gets local with Zagat

The Google-Zagat acquisition, a speech-to-ebook platform, and Reuters puts a twist on aggregation.

Google goes deeper into local content with its Zagat acquisition. Also, anyone who can speak can now publish an ebook, and Reuters takes a different approach to aggregation.

Comment

Sifting Through All These Books

We have a massive and growing supply and demand imbalance in the book business. And, as the technologies for creating and distributing books becomes trivial, the supply of books is just going to keep growing exponentially…. How are people going to sift through all these books to find what they want?

Comments: 9

"None of this is good or bad; it just is"

Lev Grossman takes a pragmatic look at the changing state of authors, readers, and the definition of publishing: Self-publishing has gone from being the last resort of the desperate and talentless to something more like out-of-town tryouts for theater or the farm system in baseball. It's the last ripple of the Web 2.0 vibe finally washing up on publishing's…

Comments: 3