Tara Hunt

Tara missrogue" Hunt lives in Montreal where she is the CEO of Shwowp, a platform for people to gather their buying history and own their own data. Tara was named as one of the most influential women in technology by Fast Company Magazine, spent the past 15 years living her life online, has a bestselling book, The Whuffie Factor, published in 8 languages, is a mother and has spoken at over 100 conferences worldwide on how the social web changes everything. In her spare time, she is working on changing the world.

Personal data is the future, but does anybody care?

How to communicate the value of data to people who don't live and breathe it.

Companies that want to move personal data collection into the mainstream must offer utility, serendipity, and self-expression. You either have to be great at one or address all three.

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