Vanessa Fox

Vanessa Fox, called a “cyberspace visionary” by Seattle Business Monthly, is an expert in understanding customer acquisition from organic search. She shares her perspective on how this impacts marketing, user experience, and web development at ninebyblue.com. She’s also an entrepreneur-in-residence with Ignition Partners and Features Editor at Search Engine Land. She previously created Google’s Webmaster Central, which provides both tools and community to help website owners improve their sites to gain more customers from search. She was named one of Seattle’s 2008 top 25 innovators and entrepreneurs. Vanessa's book, Marketing in the Age of Google provides strategic insight on incorporating organic search into business and product development. You can find her on Twitter at twitter.com/vanessafox.

Search Notes: Why Google's Social Analytics tools matter

Search Notes: Why Google's Social Analytics tools matter

Can we finally track social? Also: New Google UI elements and a look at Plus response

by  | @vanessafox  |  5 July 2011

In the latest Search Notes: Google Plus got all the publicity, but Google's Social Analytics tools and new interface elements are also notable.

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Google Correlate: Your data, Google's computing power

Google Correlate: Your data, Google's computing power

Upload state- or time-based data and Google Correlate reveals search trends.

by  | @vanessafox  |  6 June 2011

Google Correlate is a new tool in Google Labs that lets you upload state- or time-based data to see what search trends most correlate with that information. Here's a look at how it works and what you can do with it.

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Search Notes: Connecting Google's dots

Search Notes: Connecting Google's dots

How Wallet could fit in with other Google tools, correlate your own data, removing content from search.

by  | @vanessafox  |  1 June 2011

In the latest Search Notes: Thoughts on how Wallet could connect to other Google services; a new tool to correlate your own data with search results; international search share; an easy way to remove your content from Google's view.

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Search Notes: Trying to understand Facebook's whisper campaign

Search Notes: Trying to understand Facebook's whisper campaign

Facebook's PR gaffe, the Chromebook debuts, and dreams of text-free searching.

by  | @vanessafox  | 13 May 2011

In the latest Search Notes: A look at the curious campaign against Google's Social Circle, the Chromebook is an I/O highlight, and Google Goggles hints at a new kind of search.

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Search Notes: The high cost of search market share

Search Notes: The high cost of search market share

Why being a default search provider matters, personalized Google News, Bin Laden and search spikes

by  | @vanessafox  |  6 May 2011

In the latest Search Notes: Bing is going all out to claim more market share, Google News' personalization features could create an echo chamber, and Osama Bin Laden's death creates a search frenzy.

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Search Notes: Search and privacy and writing robots

Search Notes: Search and privacy and writing robots

Yahoo changes its logging policy, Bing gains in the UK, and robot journalists challenge humans.

by  | @vanessafox  | 23 April 2011

In the latest Search Notes: Yahoo extends its logging to 18 months, the practical utility of "do not track" is questioned, Bing gains a bit of search share in the UK, and writing robots stake a claim in the journalism domain.

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