Asia’s share of the more than 400 million active Facebook users recently surged past 15%:
With a market penetration of 1.7% in Asia and Africa, the company has barely scratched the surface in both regions. While the company continued to add users in Southeast Asia, there were an additional 2.3 million users from South Asia over the past 12 weeks. In fact according to Alexa, Facebook has already overtaken Orkut in India. It didn’t take long for Facebook to threaten Friendster’s leadership position in Southeast Asia so something similar was likely to happen in India. But I thought it would take them longer to overtake Orkut† in India.
The share of users from the Middle East / North Africa remains stable (at just over 8%) and the region had the second fastest-growth rate over the past 12 weeks:
As was the case in my previous post, the share of users age 18-25 remains higher in regions outside the U.S., especially in Asia, the Middle East / North Africa, Africa, and South America. [For recent growth rates by age group, click HERE.]
While Asia and the Middle East are the fastest-growth regions, Facebook continues to add users everywhere. Eastern Europe continued to be fertile territory, with the company close to doubling its active members in Romania (up 86% over the last 12 weeks). Below is a list of fastest-growth countries in each region:
(†) Speaking of Orkut, for what it’s worth, Facebook added 800,000 active users in Brazil over the past 12 weeks.