P Values are not Error Probabilities (PDF) — In particular, we illustrate how this mixing of statistical testing methodologies has resulted in widespread confusion over the interpretation of p values (evidential measures) and α levels (measures of error). We demonstrate that this confusion was a problem between the Fisherian and Neyman–Pearson camps, is not uncommon among statisticians, is prevalent in statistics textbooks, and is well nigh universal in the pages of leading (marketing) journals. This mass confusion, in turn, has rendered applications of classical statistical testing all but meaningless among applied researchers.
Modern Methods for Sentiment Analysis — Recently, Google developed a method called Word2Vec that captures the context of words, while at the same time reducing the size of the data. Gentle introduction, with code.