Alistair Croll
There's no such thing as big data
Even if you have petabyes of data, you still need to know how to ask the right questions to apply it.
Today's big companies are losing to small upstarts simply because those firms ask better questions. To compete, large enterprises need to learn how to harvest the data they have on customers, markets, competitors, and products.
Everyone loves a science fair
Get your submission in for the Strata Conference Science Fair by January 14.
Strata's science fair will showcase the creative edges of big data. If you have an interesting tool or technology to show — the more beta, the better — let us know.
Tablets, education, and unions
Tablets can help students and track teachers, but not everyone is on board.
Tablet computing can help reverse the decline of U.S. education, but there's a side effect. Because tablets are digital, we can analyze how students learn and examine teachers' competence. It opens the question: What happens when the digital classroom challenges powerful teachers' unions?
Big business for big data
What IBM's acquisition of Netezza means for enterprises.
Netezza sprinkled an appliance philosophy over a complex suite of technologies, making it easier for enterprises to get started. But the real reason for IBM's offer was that the company reset the price/performance equation for enterprise data analysis.
On the performance of clouds
A study ran cloud providers through four tests. Here's some of the results.
Bitcurrent and Webmetrics ran five cloud providers through a series of tests: a small object, a large object, a million calculations, and a 500,000-row table scan. Here's some of the results and lessons learned.
Promiscuous online culture and the vetting process
Social networks have forever changed hiring and background checks
Social networks, and the big data to analyze them, will forever change how we vet candidates, whether for security clearance, employment, or political office. Technology can help employers check candidates' backgrounds, monitor their behavior once hired, and protect their online reputations. But using the social tracks we share — and what we omit — has important ethical and legal consequences.
Web operators are brain surgeons
Our increased reliance on web-based intelligence makes speed and reliability even more important.
As we become more dependent on our collective consciousness, web operators will be much more involved in end-user experience measurement, from application design to real user monitoring. We're in the century of the distributed nervous system, and web operators are its brain surgeons.
Alistair has been an entrepreneur, author, and public speaker for nearly 20 years. He’s worked on a variety of topics, from web performance, to big data, to cloud computing, to startups, in that time. In 2001, he co-founded web performance startup Coradiant (acquired by BMC in 2011), and since that time has also launched Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth conference, the International Startup Festival and several other early-stage companies.
Alistair is the chair of O’Reilly’s Strata conference, Techweb's Cloud Connect, and the International Startup Festival. 
