- Shiri = Japanese Robotic Ass (YouTube) — I couldn’t watch after 2m30s or so when he starts slapping the robot ass. I never imagined a butt as UI. I eagerly await the hobbyist version, the Arduino Ass Shield. (via Ed Yong)
- Facebook Tests ‘Pay to Promote’ Tool (BBC) — pay to raise prominence of your message, feature being tested in New Zealand. It’s when they offer splash-screen unclosable must-sit-through autoplay video ads as a product that the shark will have been jumped, caught, stripped off fins, and dumped in the ocean with a “EAT AT MORTIE’S” neon sign on its rotting corpse.
- The Newsonomics of Pricing 101 (Nieman Lab) — observes that we are starting to get data on what people will pay for, and how much. Subscribers of the Economist didn’t generally know how much they were paying, and over-estimated the price—suggesting they’d pay more. That suggests pricing power. It makes sense that publishers, new to the pricing trade, have approached it gingerly. Yet the circulation revenue upside may well be substantial. (via Julie Starr)
- Head of Google News on the Future of News — In 2009, the typical news site saw 50% of their unique traffic coming to their homepage, 20-25% from search, and 30-35% from story pages. Social was almost nonexistent. We’re now seeing the homepage receive only 25% of inbound traffic, search with 30-35%, and the rest going to story pages, a huge portion of which is driven by social networks. The Atlantic said they’re seeing 30-35% of their traffic coming from social environments. (via Tim O’Reilly)
ENTRIES TAGGED "advertising"
Robuttics, Ads-In-Your-Face Book, Pricing News, and Traffic News
Future Manufacturing, Decisions, Politics, and Paying for Your Service
- The Third Industrial Revolution (The Economist) — A number of remarkable technologies are converging: clever software, novel materials, more dexterous robots, new processes (notably three-dimensional printing) and a whole range of web-based services. The factory of the past was based on cranking out zillions of identical products: Ford famously said that car-buyers could have any colour they liked, as long as it was black. But the cost of producing much smaller batches of a wider variety, with each product tailored precisely to each customer’s whims, is falling. The factory of the future will focus on mass customisation–and may look more like those weavers’ cottages than Ford’s assembly line.
- Hiring Executives (Ben Horowitz) — I am going to meditate for a while on Consensus decisions about executives almost always sway the process away from strength and towards lack of weakness.
- Valve’s Handbook for New Employees (PDF) — Since Valve is flat, people don’t join projects because they’re told to. Instead, you’ll decide what to work on after asking yourself the right questions (more on that later). Employees vote on projects with their feet (or desk wheels). Strong projects are ones in which people can see demonstrated value; they staff up easily. This means there are any number of internal recruiting efforts constantly under way. Reminds me of Google, and I wonder how Valve manages politics in an organic hierarchy organization. (via Andy Baio)
- Facebook Numbers — On average, Facebook earned $1.21 on each of its users this last quarter. I’d love to be able to pay them $10/yr and have them work for me instead of for [insert best-fit advertiser here].
Inside Personalized Advertising, Printing Presses Were Good For The Economy, Digital Access, and Ebooks in Libraries
- Web-Scale User Modeling for Targeting (Yahoo! Research, PDF) — research paper that shows how online advertisers build profiles of us and what matters (e.g., ads we buy from are more important than those we simply click on). Our recent surfing patterns are more relevant than historical ones, which is another indication that value of data analytics increases the closer to real-time it happens. (via Greg Linden)
- Information Technology and Economic Change — research showing that cities which adopted the printing press no prior growth advantage, but subsequently grew far faster than similar cities without printing presses. [...] The second factor behind the localisation of spillovers is intriguing given contemporary questions about the impact of information technology. The printing press made it cheaper to transmit ideas over distance, but it also fostered important face-to-face interactions. The printer’s workshop brought scholars, merchants, craftsmen, and mechanics together for the first time in a commercial environment, eroding a pre-existing “town and gown” divide.
- They Just Don’t Get It (Cameron Neylon) — curating access to a digital collection does not scale.
- Should Libraries Get Out of the Ebook Business? — provocative thought: the ebook industry is nascent, a small number of patrons have ereaders, the technical pain of DRM and incompatible formats makes for disproportionate support costs, and there are already plenty of worthy things libraries should be doing. I only wonder how quickly the dynamics change: a minority may have dedicated ereaders but a large number have smartphones and are reading on them already.
Singaporean Incubator, Oracle NoSQL, Should Facebook have a Browser?, and GitHub has Competition
- jfdi.asia — Singaporean version of TechStars, with 100-day program (“the bootcamp”) Jan-Apr 2012. Startups from anywhere in the world can apply, and will want to because Singapore is the gateway to Asia. They’ll also have mentors from around the world.
- Oracle NoSQLdb — Oracle want to sell you a distributed key-value store. It’s called “Oracle NoSQL” (as opposed to PostgreSQL, which is SQL No-Oracle). (via Edd Dumbill)
- Facebook Browser — interesting thoughts about why the browser might be a good play for Facebook. I’m not so sure: browsers don’t lend themselves to small teams, and search advertising doesn’t feel like a good fit with Facebook’s existing work. Still, making me grumpy again to see browsers become weapons again.
- Bitbucket — a competitor to Github, from the folks behind the widely-respected Jira and Confluence tools. I’m a little puzzled, to be honest: Github doesn’t seem to have weak spots (the way, for example, that Sourceforge did).
Mitch Joel on matching marketing platforms to your needs and why book ads might work.
In this TOC podcast, Twist Image president Mitch Joel talks about some of the common challenges facing the music, magazine and book publishing sectors. He also expands on his suggestion that publishers should "burn the ships" and not look back.
How advertising and freemium apply to books.
Recent analysis of the New York Times' online paywall has put emphasis on advertising and the freemium model. Book publishers may not realize it, but those same things can also apply to their content products.
Why a new proposal for making the news business sustainable deserves attention.
A new paper from the Reynolds Journalism Institute deserves a look from anyone interested in publishing, social networking, or democratic discourse.
- Google Keyword Advertising — interesting infographic about the most lucrative advertising categories for Google. #20 is an eye-opener!
- Etsy AB (GitHub) — Etsy’s framework for A/B testing, feature ramp up, and more. (via Randy J. Hunt)
Mobile Gambling, Science Copyright, Failure of Advertising, and Data Businesses
- Mobile Gaming Device — Cantor Gaming (division of Wall St’s Cantor Fitzgerald) has released a Windows Mobile device to make live bets during a game. Real-time isn’t just for trading, it’s also for sports gambling too.
- Copyright Isn’t Just Hurting Creativity, It’s Killing Science (Video) — Larry Lessig tackles science. I’ve been grappling with technology transfer and the commercialization of academic research for a while, and most scientific discoveries aren’t immediately useful. Some, a rare few, are eventually useful, but even then only after a long time and lot of money spent making repeatable, efficient, and scalable processes from those discoveries. Most science is useless in this sense, never leading to product, so perhaps the general advance of knowledge would happen faster if we worried less about universities doing the commercialization and instead let them get back to focus on discovering more about the world around us. (via BoingBoing)
- This Tech Bubble is Different (BusinessWeek) — notable for this killer quote: “The best minds of my generation are thinking about how to make people click ads,” he [Hammerbacher] says. “That sucks.”
- How US News Abandoned Print and Learned to Love Its Data — now has multiple revenue streams including advertising, lead generation, special-edition print, and licenses, all keyed around its data.
Tweets as Ads, Do Not Track, OnePage Site, and Lessons Learned
(the author apologizes for the late publication of this item)
- Twitter’s Biggest Problem: Tweets are Ads — having just been to my first social media marketing conference, I see what the author’s talking about. Would you want to pay for advertising in the middle of a sea of free ads? (via Hacker News)
- Safari and Do Not Track Support — now that there’s a technical mechanism for consumers to opt out, the next step is to mandate that publishers respect it. Problem: compliance with do-not-track is largely invisible, so there’s nothing like the feedback loop you get with Do Not Call lists where ANY telemarketer is instantly identifiable as a lawbreaker. Instead, you’ll only know Do Not Track is not working if you see useful advertisements. What the–?
- OnePager — a library-focused one-page website for libraries, attempting to focus the library on providing useful information rather than a lot of it. There’s a lesson here for almost every institution with a website. (via Nina Simon)
- Max Levchin’s Lessons Learned — some resonant ones: You can have successful teams where people hate but deeply respect each other; the opposite (love but not respect among team members) is a recipe for disaster.