Four short links: 25 June 2014

Mobile Hacks, Advertising Returns, Solid Writeup, and Predicted Future

  1. Researchers Find and Decode the Spy Tools Governments Use to Hijack Phones (Wired) — I’m fascinated to learn there’s an Italian company making (and selling) the mobile phone rootkits that governments use.
  2. On the Near Impossibility of Measuring the Returns on Advertising (PDF) — Statistical evidence from the randomized trials is very weak because the individual-level sales are incredibly volatile relative to the per capita cost of a campaign—a “small” impact on a noisy dependent variable can generate positive returns. (via Slate)
  3. Reflections on Solid Conference — recap of the conference, great for those of us who couldn’t make it. “Software is eating the world…. Hardware gives it teeth.” – Renee DiResta
  4. Cybernation: The Silent Conquest (1962)[When] computers acquire the necessary capabilities…speeded-up data processing and interpretation will be necessary if professional services are to be rendered with any adequacy. Once the computers are in operation, the need for additional professional people may be only moderate [...] There will be a small, almost separate, society of people in rapport with the advanced computers. These cyberneticians will have established a relationship with their machines that cannot be shared with the average man any more than the average man today can understand the problems of molecular biology, nuclear physics, or neuropsychiatry. Indeed, many scholars will not have the capacity to share their knowledge or feeling about this new man-machine relationship. Those with the talent for the work probably will have to develop it from childhood and will be trained as intensively as the classical ballerina. (via Simon Wardley)
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