# "Linux" entries

## Four short links: 30 December 2010

### Systematic Voice, gTLD Branding, Haikuleaks, and PS3 Code Signing

1. Groupon Editorial Manual (Scribd) — When introducing something nonsensical (fake history, mixed metaphors), don’t wink at the reader to let them in on the joke. Don’t call it out with quotes, parenthesis, or any other narrative device. Speak your ignorance with total authority. Assert it as fact. This is how you can surprise the reader. If you call out your joke, even in a subtle way, it spoils the surprise. Think of yourself as an objective, confident, albeit totally unqualified and frequently blatantly ignorant voice speaking at a panel you shouldn’t have been invited to. It’s interesting to see a quirky voice encoded in rules. Corporates obviously need this, to scale and to ensure consistency between staff, whereas in startups it emerges through the unique gifts and circumstance of employees (think Flickr’s Friendly Hipster voice). (via Brady Forrest on Twitter)