Fear of Forking — (Brian Aker) GitHub has begun to feel like the Sourceforge of the distributed revision control world. It feels like it is littered with half started, never completed, or just never merged trees. If you can easily takes changes from the main tree, the incentive to have your tree merged back into the canonical tree is low.
Product Invention Workshops (BERG London) — Matt Webb explains what they do with customers. Output takes the form, generally, of these microbriefs. A microbrief is how we encapsulate recommendations: it’s a sketch and short description of a new product or effort that will easily test out some hypothesis or concept arrived at in the workshop. It’s sketched enough that people outside the workshop can understand it. And it’s a hook to communicate the more abstract principles which have emerged in the days. Their process isn’t their secret weapon, it’s their creativity, empathy, and communication skills that make them so valuable.