- What Twitter’s API Anouncement Could Have Said (Anil Dash) — read this and learn. Anil shows how powerful it is to communicate from the perspective of the reader. People don’t care about your business model or platform changes except as it applies to them. Focus on what you’re doing for the user, because that’s why you make every change–right? Your average “we’ve changed things” message focuses on the platform not the user: “*we* changed things for *our* reasons” and the implicit message is because *we* have all the power”. Anil’s is “you just got this Christmas present, because we are always striving to make things better for you!”. If it’s deceitful bullshit smeared over an offensive money grab, the reader will smell it. But if you’re living life right, you’re telling the truth. And they can smell that, too.
- Goodbye, Everyblock — Adrian Holovaty is moving on and ready, once more, to make something awesome.
- Turkopticon — transparency about crappy microemployers for people who work on Mechanical Turk. (via Beta Knowledge)
- Digital Natives, 10 Years After (PDF) — we need to move away from this fetish of insisting in naming this generation the Digital/Net/Google Generation because those terms don’t describe them, and have the potential of keeping this group of students from realizing personal growth by assuming that they’ve already grown in areas that they so clearly have not.
Four short links: 17 August 2012
Talking About Your Product, Moving On, Visible Turk, and Digital Nativity
tags: business, culture, data, demographics, Marketing, mechanical turk, transparency