Amazon’s Product Development Technique — the product manager should keep iterating on the press release until they’ve come up with benefits that actually sound like benefits. Iterating on a press release is a lot less expensive than iterating on the product itself (and quicker!). (via Fast Company)
Lamps (BERG London) — design notes from a project Google did with BERG a year ago. I treat these like backstory in a novel or film: you see a little bit, but the author has imagined a complex history and world that you only see the consequences of. Similarly, BERG spend a long time making complex stories behind the simple objects and interactions they design.
How AH Evaluates CEOs (Ben Horowitz) — my experience backs this up 150% percent. Filed under “stuff I wish I’d known a decade ago”.
