Four short links: 21 December 2012
Reverse PR, Cyberbullying Research, Design Notes, and Evaluating CEOs
- Amazon’s Product Development Technique — the product manager should keep iterating on the press release until they’ve come up with benefits that actually sound like benefits. Iterating on a press release is a lot less expensive than iterating on the product itself (and quicker!). (via Fast Company)
- Bullying in a Networked World — Harvard literature review on cyberbullying. (via Kinder Braver World)
- Lamps (BERG London) — design notes from a project Google did with BERG a year ago. I treat these like backstory in a novel or film: you see a little bit, but the author has imagined a complex history and world that you only see the consequences of. Similarly, BERG spend a long time making complex stories behind the simple objects and interactions they design.
- How AH Evaluates CEOs (Ben Horowitz) — my experience backs this up 150% percent. Filed under “stuff I wish I’d known a decade ago”.