Four short links: 21 December 2012

Reverse PR, Cyberbullying Research, Design Notes, and Evaluating CEOs

  1. Amazon’s Product Development Techniquethe product manager should keep iterating on the press release until they’ve come up with benefits that actually sound like benefits. Iterating on a press release is a lot less expensive than iterating on the product itself (and quicker!). (via Fast Company)
  2. Bullying in a Networked World — Harvard literature review on cyberbullying. (via Kinder Braver World)
  3. Lamps (BERG London) — design notes from a project Google did with BERG a year ago. I treat these like backstory in a novel or film: you see a little bit, but the author has imagined a complex history and world that you only see the consequences of. Similarly, BERG spend a long time making complex stories behind the simple objects and interactions they design.
  4. How AH Evaluates CEOs (Ben Horowitz) — my experience backs this up 150% percent. Filed under “stuff I wish I’d known a decade ago”.
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