"beacon series" entries

Beacosystem evolution, hurdles, and resources

A look at the issues and trends in deploying beacon-based solutions.

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In this post, the third of our series, I’ll look at some of the issues in using and deploying beacon-based solutions, some of the trends in both hardware and software offerings, and share some resources where you can find more detail on everything I’ve covered so far.

First off, let’s take a look at some of the topics that can cause issues, or trip us up when starting to consider a new iBeacon-based solution. In no particular order, these include:

Notifications, Notifications, Notifications

I have many conversations with potential clients that go something like this (in condensed form):

Client: “We want to do a beacon project”

Me: “Great, what are you thinking of?”

Client: “We want to trigger messages to people as they come past or in to our place on their phones”

Me: “OK, is this iOS only?”

Client: “No – of course not – in fact, most of our users are on Android”

Me: “Ah – ok… well…”

(long conversation follows)

With the initial hype and excitement around iBeacon, it’s understandable that there’s some confusion around what’s possible, and what’s not, across all the mobile handsets available today. For now, I’ll focus on just iOS and Android, though we could usefully expand to include Windows and Blackberry. Read more…