- Right to Access the Internet — a survey of different countries’ rights to access to access the Internet.
- Peace Through Statistics — three ex-Yugoslavian statisticians nominated for Nobel Peace Prize. In war-torn and impoverished countries, statistics provides a welcome arena in which science runs independent of ethnicity and religion. With so few resources, many countries are graduating few, if any, PhDs in statistical sciences. These statisticians collaboratively began a campaign to collect together the basics underlying statistics and statistics education, with the hope of increasing access to statistical ideas, knowledge and training around the world.
- Vintage Steve Jobs (YouTube) — he’s launching the “Think Different” campaign, but it’s a great reminder of what a powerful speaker he is and a look at how he thinks about marketing.
- Anatomy of a Fake Quotation (The Atlantic) — deconstructing how the words of a 24 year old English teacher in Japan sped around the world, attributed to Martin Luther King.
ENTRIES TAGGED "Marketing"
Mitch Joel on matching marketing platforms to your needs and why book ads might work.
In this TOC podcast, Twist Image president Mitch Joel talks about some of the common challenges facing the music, magazine and book publishing sectors. He also expands on his suggestion that publishers should "burn the ships" and not look back.
Amazon tablet rumors, Stephen King offers early access, and the "email" copyright turns 29.
Can Amazon crack the $300 tablet barrier? Also, Stephen King's latest was available early to those with Klout, and the man who copyrighted "email" 29 years ago says email death notices are premature.
Big data and the semantic web, choosing the right license for data, 3 great ideas you should steal
This week on Radar: We looked at the links between big data and the semantic web, the thought process behind OpenStreetMap's move to the Open Database License was revealed, and we highlighted three ideas you should lift from HubSpot.
Open Road gets aggressive with adaptation and real-time marketing.
Being digital isn’t the novelty it once was, so some publishing companies are shifting focus to competitive differentiation within digital. Jane Friedman’s company Open Road Integrated Media believes aggressive marketing is the key to digital success.
Give your mobile app a better shot at success by avoiding these common mistakes.
With the aim of injecting reason and business know-how into the app development process, "App Savvy" author Ken Yarmosh outlines the top 10 reasons why apps often falter or fail.
Skyhook's Ted Morgan on the applications of human density data.
Ted Morgan, Skyhook co-founder and CEO, discusses the value of human density data and why it will help drive marketing, business and development decisions.
Internet Access Rights, Statistical Peace, Vintage Jobs, and Errata Etymology
"Pirate's Dilemma" author Matt Mason on BitTorrent.
Pirating your own book may seem like an odd promotion strategy, but that's just what Megan Lisa Jones did with her new novel. Matt Mason, author of "The Pirate's Dilemma," says P2P platforms like BitTorrent are a great way to reach audiences and distribute content.
How Quirk Books puts book trailers to use and measures their success.
The literati may despise them, but book trailers can be effective marketing tools when done right. Brett Cohen, vice president of Quirk Books, discusses the production and tracking efforts behind his company's trailers.