- Indiepocalypse: Harlem Shake Edition (Andy Baio) — “After four weeks topping the Billboard Hot 100, Macklemore and Ryan Lewis’s “Thrift Shop” was replaced this week by Baauer’s “Harlem Shake,” the song that inspired the Internet meme.”
- SplinterNet — an Android app designed to create an unblockable Twitter like network that uses no cellular or Internet communications. All messages are transmitted over Bluetooth between users, creating a true peer-to-peer messaging system. All messages are anonymous to prevent retaliation by government authorities. (via Ushahidi)
- Disposable Satellites (Forbes) — “tiny, near-disposable satellites for use in getting battlefield surveillance quickly [...] launched from a jet into orbit, and within a few minutes [...] provide soldiers on the ground with a zoomed-in, birds-eye view of the battlefield. Those image would be transmitted to current communications devices, and the company is working to develop a way to transmit them to smartphones, as well.”
ENTRIES TAGGED "social media"
Twitter’s long, long, long tail suggests the service is less democratic than it seems.
Writers who cover Twitter find the grandiose irresistible: nearly every article about the service’s IPO this fall mentioned the heroes of the Arab Spring who toppled dictators with 140-character stabs, or the size of Lady Gaga’s readership, which is larger than the population of Argentina.
But the bulk of the service is decidedly smaller-scale–a low murmur with an occasional celebrity shouting on top of it. In comparative terms, almost nobody on Twitter is somebody: the median Twitter account has a single follower. Among the much smaller subset of accounts that have posted in the last 30 days, the median account has just 61 followers. If you’ve got a thousand followers, you’re at the 96th percentile of active Twitter users. (I write “active users” to refer to publicly-viewable accounts that have posted at least once in the last 30 days; Twitter uses a more generous definition of that term, including anyone who has logged into the service.)
This is a histogram of Twitter accounts by number of followers. Only accounts that have posted in the last 30 days are included. Read more…
Why Is Twitter All the Rage?
I’m presenting a short webcast entitled Why Twitter Is All the Rage: A Data Miner’s Perspective that is loosely adapted from material that appears early in Mining the Social Web (2nd Ed). I wanted to share out the content that inspired the topic. The remainder of this post is a slightly abridged reproduction of a section that appears early in Chapter 1. If you enjoy it, you can download all of Chapter 1 as a free PDF to learn more about mining Twitter data.
Surprising social media stats
I’ve been filtering Twitter’s firehose for tweets about “#Syria” for about the past week in order to accumulate a sizable volume of data about an important current event. As of Friday, I noticed that the tally has surpassed one million tweets, so it seemed to be a good time to apply some techniques from Mining the Social Web and explore the data.
While some of the findings from a preliminary analysis confirm common intuition, others are a bit surprising. The remainder of this post explores the tweets with a cursory analysis addressing the “Who?, What?, Where?, and When?” of what’s in the data.
Weekly highlights and insights: May 27-31
A Commencement Speech for 2013 CS Majors: Being passionate about software is critical to success.
Bitcoin as a money platform: Andreas Antonopoulos outlines Bitcoin network’s three distinct APIs.
What Is the Risk That Amazon Will Go Down (Again)?: Johan Bergström explores WebOps risk management.
Where’s @WarrenBuffet?: Social media pull does not equate to a sound investment strategy.
Finding the right people to follow for investment advice has very little to do with the extent of their social media following.
Business Insider really jumped the shark with their recent post entitled These Are The Top 20 Tech Investors You Should Follow On Twitter. It was clearly linkbait for social media rather than real advice for those looking for investment wisdom. Ashton Kutcher (@aplusk) as the top investor to follow on Twitter? Really? When the greatest investor of all time, Warren Buffett (@WarrenBuffett), is also on Twitter? Sure, Warren is new to Twitter and has only posted one link (to a fascinating article about why women are key to America’s prosperity), but when millions of investors hang on his every word, you’d think he’d get a mention. Ashton is great, but is he a better investor to pay attention to just because he has more “social media pull”?
This kind of story illustrates the vapidity of so much social media reporting. What does someone’s social media following have to do with whether or not they are worth following for investment advice?
I’d prefer to follow investors who are good investors and who share their investment strategy! That’s why I’d probably put Fred Wilson (@FredWilson) of Union Square Ventures (who was at an inexplicable number 19 on the Business Insider List) and his partners Brad Burnham (@BradUSV) and Alfred Wenger (@AlbertWenger) at the top. Not only are they among the most successful tech investors active today (Twitter, Tumblr, Zynga, Foursquare, Etsy, Kickstarter, to name only a few of their investments), but they clearly explain their rationale for investing, their criteria, and their interests. Read more…
The social web is pressuring organizations to accelerate all forms of communications.
In 2004, O’Reilly Media delivered a counter-cultural (at the time) message: The dot-com bubble had burst, but the web was here to stay as an economic and social force. The meme they coined was Web 2.0, and their manifesto was captured in a seminal blog post by Tim O’Reilly. Web 2.0 was not meant to indicate a version number, but to point out the deep, persistent patterns of the web that were rewiring business and society.
I led the consulting practice at O’Reilly Media after we coined the term Web 2.0, and I think we now find ourselves at a similar (though softer) inflection point. There are a lot of valid questions regarding the business models in social: Is Facebook not a scalable vehicle for advertising and thus overvalued? Is Groupon bad for merchants and thus doomed to fail? Was social gaming (and Zynga) overhyped?
Taking a cue from Web 2.0, I believe we need to look beyond specific applications of social media — even, God forbid, specific platforms like Facebook — in order to sort out the underlying design patterns that will endure and continue to disrupt marketing and communications.
So what are those design patterns? Here are four: Read more…
Does your right to be forgotten (or forgettable) trump free speech?
A week or so ago this link made its way through my tweet stream: “Privacy and the right to be forgotten.” Honestly I didn’t really even read it. I just retweeted it with a +1 or some other sign of approval because the notion that my flippant throwaway comments on the interwebs would be searchable forever has always left me a bit unsettled. Many times I’ve thought “Thank God the Internet wasn’t around when I was 20, because the things I would have said then online would have been order of magnitudes stupider than the stupidest things I say now.” I haven’t gotten any smarter, but I am a little bit better at filtering, and I rarely drink these days.
In so many domains the Internet creates these dichotomous tensions. There are two things we want and the Internet enables either, or neither, but not both.
I personally don’t think we need this kind of law. However, eventually it will become obvious that the cost of storing every damned thing I’ve ever uttered online exceeds any conceivable or achievable ROI from mining it. Hopefully, as companies realize this, they’ll offer a “feature” to solve this problem by letting me, and people like me, establish preferences for time to live and/or time to keep. For example, I’d be perfectly happy if Twitter enabled a one week time to live on every tweet I posted. They are meant to be ephemeral and it would be more than fine with me if their lifespans matched the level of thought I put into them.
The frequency of sponsored posts looks set to grow.
This week, I found that one of my Facebook updates received significantly more attention that others I’ve posted. On the one hand, it was a share of an important New York Times story focusing on the first time a baby was cured of HIV. But I discovered something that went beyond the story itself: someone who was not my friend had paid to sponsor one of my posts.
According to Facebook, the promoted post had 27 times as many views because it was sponsored this way, with 96% of the views coming through the sponsored version.
When I started to investigate what had happened, I learned that I’d missed some relevant news last month. Facebook had announced that users would be able to promote the posts of friends. My situation, however, was clearly different: Christine Harris, the sponsor of my post, is not my friend.
When I followed up with Elisabeth Diana, Facebook’s advertising communications manager, she said this was part of the cross-promote feature that Facebook rolled out. If a reporter posts a public update to his followers on Facebook, Diana explained to me in an email, that update can be promoted and “boosted” to the reporter’s friends.
While I couldn’t find Harris on Facebook, Diana said with “some certainty” that she was my follower, “in order to have seen your content.” Harris definitely isn’t my friend, and while she may well be one of my followers, I have no way to search them to determine whether that’s so. Read more…
Indiepocalypse Continued, Unblockable p2p Twitter, Disposable Satellites, and iOS to HTML5
Preview of insights shared at upcoming session at Strata Santa Clara
Social media gives us the power to share content and engage with a wide range of internet users. As a person or brand, we are often concerned with who we are talking to and how we can better serve our viewers. Traditional demographics such as ‘female’ and ‘25-30’ are no longer sufficient in this arena. For example, Google is having a hard time getting gender and age correct for ad preferences. It is more interesting to observe what content is consumed and how attention changes over time.
Bitly, which is used to shorten and share links, can offer insight into this space. This means the data has an unprecedented view into what people are sharing and has a holistic view of what users are concerned about on the internet.
We use their data to look into how we can define the audience of different content. The simplest example of this is: given a group of users that click on “oreilly.com”, what other websites do they engage with. We now have what bitly calls a co-click graph. Domains are represented as nodes while edges between nodes represent the number of people that have clicked on each domain. A co-click graph can be made to represent any number of attributes, but for now we are going to remain interested in topics and keywords.