Mobile Numbers (Luke Wroblewski) — eBay’s mobile shoppers and mobile payers are 3 to 4 times more valuable than Web only [...] Yelp runs ads on the mobile web, and those ads see a higher clickthrough rate than their desktop counterparts.
Data-Driven Restaurants (Washingtonian) — Did Elizabeth bring your Pinot Gris within three minutes of the time you ordered it? Were your appetizers delivered within seven minutes, entrées within ten, desserts within seven? Were these plates described at the table before they were set in front of you? Were napkins refolded when you went to the restroom? Was non-bottled water referred to as “ice water” (correct) or “water” (incorrect)? (via Daniel Bachhuber)
Content Detection Fail (Ars Technica) — five other media organizations (mostly television stations, including some from overseas) had claimed the content of his video through YouTube’s Content ID system. That video? A Google+ hangout where he played NASA videos of the Mars landing. Shonky rights verification is a problem, as Google pays ad royalties to those who claim the rights–creating incentives to lie. And as Google doesn’t pay any royalties while material is disputed and the dispute is unresolved, it’s not really in Google’s interest to make this work either. (via Andy Baio)